Build it yourself or bring in a partner who does it "in their sleep"?
Build it yourself or bring in a partner who does it "in their sleep"? Mindie Kaplan lays out the framework she uses with clients weighing long-term ownership against speed and flexibility, and why the right answer changes depending on how nimble an organization wants to be. Watch the full conversation on Genuin Connections, where Matt Wurst sits down with Mindie Kaplan, EVP of Growth and Marketing at MediaMint, to talk AI, innovation, and the Million Mammogram Challenge.
By Matt Wurst
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From the Genuin Connections community. Video conversations with our community of brand marketers, innovators, creators, media mavens, and commerce-minded thought leaders.
Posted in Latest Clips. Video conversations with our community of brand marketers, innovators, creators, media mavens, and commerce-minded thought leaders.
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