A publisher client came to MediaMint with a simple complaint: media buying and planning was a mess.
A publisher client came to MediaMint with a simple complaint: media buying and planning was a mess. They didn't ask for an AI solution. Mindie Kaplan explains how that pain point became a purpose-built tool, then an agentic layer for reporting and campaign management, then a product other publishers wanted for themselves. Watch the full conversation on Genuin Connections, where Matt Wurst sits down with Mindie Kaplan, EVP of Growth and Marketing at MediaMint, to talk AI, innovation, and the Million Mammogram Challenge.
By Matt Wurst
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From the Genuin Connections community. Video conversations with our community of brand marketers, innovators, creators, media mavens, and commerce-minded thought leaders.
Posted in Latest Clips. Video conversations with our community of brand marketers, innovators, creators, media mavens, and commerce-minded thought leaders.
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