2. The Future of Programmatic Advertising Genuin Connections: Infillion's Brian Kaminsky on the…
2. The Future of Programmatic Advertising Genuin Connections: Infillion's Brian Kaminsky on the Shift From Programmatic to Agentic Advertising Infillion COO Brian Kaminsky traces how media buying evolved from hand-to-hand deals to rep firms to programmatic, and why agentic is the next leap. He frames agentic advertising as data and insight brought to life at a speed and scale humans can't match, with the flexibility to take a single line item and run it three different ways in real time. Recorded live at Cannes.
By Matt Wurst
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From the Genuin Connections community. Video conversations with our community of brand marketers, innovators, creators, media mavens, and commerce-minded thought leaders.
Posted in Latest Clips. Video conversations with our community of brand marketers, innovators, creators, media mavens, and commerce-minded thought leaders.
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