Jacqueline Corbelli, Founder and CEO of BrightLine, tells Genuin CMO Matt Wurst why AI is the…
Jacqueline Corbelli, Founder and CEO of BrightLine, tells Genuin CMO Matt Wurst why AI is the missing ingredient for scalable interactive content. Recorded at Cannes Lions 2026 for Genuin Connections, this clip covers how interactivity has been the goal of digital media since the early internet, but never scaled inside long-form video until now. Corbelli walks through a real example of prompting AI to identify a story's emotional peak and build interactivity around it, without losing the human creativity that makes content work in the first place.
By Matt Wurst
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From the Genuin Connections community. Video conversations with our community of brand marketers, innovators, creators, media mavens, and commerce-minded thought leaders.
Posted in Latest Clips. Video conversations with our community of brand marketers, innovators, creators, media mavens, and commerce-minded thought leaders.
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