13. Flexibility for Marketers & Advertisers Genuin Connections: Infillion's Brian Kaminsky on…
13. Flexibility for Marketers & Advertisers Genuin Connections: Infillion's Brian Kaminsky on Composable Media and the End of Switching Costs High switching costs and brutal integrations have long trapped marketers in all-or-nothing platforms. Infillion COO Brian Kaminsky lays out a composable approach built so buyers and sellers of media can take only the pieces they need, whether that's upfront planning or delivery and bid optimization. No lock-in, no forced bundle, and more room to work with best-of-breed partners. Live from Cannes Lions 2026z
By Matt Wurst
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From the Genuin Connections community. Video conversations with our community of brand marketers, innovators, creators, media mavens, and commerce-minded thought leaders.
Posted in Latest Clips. Video conversations with our community of brand marketers, innovators, creators, media mavens, and commerce-minded thought leaders.
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