A 30-minute sitcom doesn't work anymore.
A 30-minute sitcom doesn't work anymore. A 60-minute season split into sixty one-minute drops does. On this week's Snarketing, Adam Puchalsky, President of Blink49 Brand Studio, walked Valerie and me through why micro-dramas are already outpacing movies in China, and why that same shift is coming for US audiences faster than most marketers realize. We got into who's actually buying into this format right now, and who still doesn't know it exists. If your content calendar is still built around 30-minute blocks, this conversation is worth 15 minutes of your time.
By Matt Wurst
Published
From the The Snarketing Podcast community. The marketing and advertising ecosystem is ripe for disruption. But co-hosts Valerie Vespa and Matt Wurst aren't going to do that.
Posted in Latest Clips. Presented by PointSymmetry, the podcast welcomes special guests -- a veritable "who's who" of celebrated executives, creatives, leaders & friends -- whose combination of snark and smarts makes every episode a must-listen. Or at least a should-listen.
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