Your next audience might not be human.
Your next audience might not be human. Liane Nadeau, Chief Media and Investment Officer at Digitas North America, breaks down what it takes to build media that works for people and for the LLMs deciding what those people see, using a Reddit AMA as the example. She, Matt Wurst, and Valerie Vespa get into AEO, GEO, and why AI discoverability can't live in a silo. The future of search is already on the plan. Full episode on the Snarketing Podcast.
By Matt Wurst
Published
From the The Snarketing Podcast community. The marketing and advertising ecosystem is ripe for disruption. But co-hosts Valerie Vespa and Matt Wurst aren't going to do that.
Posted in Latest Clips. Presented by PointSymmetry, the podcast welcomes special guests -- a veritable "who's who" of celebrated executives, creatives, leaders & friends -- whose combination of snark and smarts makes every episode a must-listen. Or at least a should-listen.
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