Channel Planning Is Dead: The media pie chart belongs in a museum.
Channel Planning Is Dead: The media pie chart belongs in a museum. Liane Nadeau, Chief Media and Investment Officer at Digitas North America, tells co-hosts Matt Wurst and Valerie Vespa why channel planning is dead and how networked experiences replace the "30% here, 20% there" model that stopped matching how people actually experience brands. A sharp look at where media strategy is really heading. Catch the full episode of the Snarketing Podcast.
By Matt Wurst
Published
From the The Snarketing Podcast community. The marketing and advertising ecosystem is ripe for disruption. But co-hosts Valerie Vespa and Matt Wurst aren't going to do that.
Posted in Latest Clips. Presented by PointSymmetry, the podcast welcomes special guests -- a veritable "who's who" of celebrated executives, creatives, leaders & friends -- whose combination of snark and smarts makes every episode a must-listen. Or at least a should-listen.
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