StrawberryFrog CEO Steve Scutellaro doesn't hold back on what separates an independent agency from…
StrawberryFrog CEO Steve Scutellaro doesn't hold back on what separates an independent agency from the big holding companies. Too many holdcos are selling black box solutions and quietly routing media dollars to businesses they own that never show up on the plan. Steve lays out why staying agnostic, and staying honest about what actually drives outcomes, is the real business case for independence. Full conversation with Steve and StrawberryFrog founder and chairman Scott Goodson on the Snarketing Podcast with Matt Wurst and Valerie Vespa, Episode 72.
By Matt Wurst
Published
From the The Snarketing Podcast community. The marketing and advertising ecosystem is ripe for disruption. But co-hosts Valerie Vespa and Matt Wurst aren't going to do that.
Posted in Latest Clips. Presented by PointSymmetry, the podcast welcomes special guests -- a veritable "who's who" of celebrated executives, creatives, leaders & friends -- whose combination of snark and smarts makes every episode a must-listen. Or at least a should-listen.
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