An Uber Eats driver just became a murder mystery's lead detective, and it's not a gimmick.
An Uber Eats driver just became a murder mystery's lead detective, and it's not a gimmick. On the new episode of Snarketing, Adam Puchalsky, President of Blink49 Brand Studio, breaks down how a Real Housewives-style reboot spun off into "Murder at the Mansion," a vertical micro-drama where the brand doesn't sponsor the story, it lives inside it. Matt Wurst and Valerie Vespa dig into how that deal actually got built, from concept to greenlight. This is where branded content is actually headed: brands as characters, not sponsors. If you're still thinking about branded content as a pre-roll ad, this conversation will reset your thinking
By Matt Wurst
Published
From the The Snarketing Podcast community. The marketing and advertising ecosystem is ripe for disruption. But co-hosts Valerie Vespa and Matt Wurst aren't going to do that.
Posted in Latest Clips. Presented by PointSymmetry, the podcast welcomes special guests -- a veritable "who's who" of celebrated executives, creatives, leaders & friends -- whose combination of snark and smarts makes every episode a must-listen. Or at least a should-listen.
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