SharkNinja doesn't wait for products to go viral, they engineer it before the product ever hits a…
SharkNinja doesn't wait for products to go viral, they engineer it before the product ever hits a production line. Dave Kersey, Global Head of Media, explains "TOV," threshold of virality, the internal framework where product engineers and marketers decide what people will actually talk about and share. Matt Wurst and Valerie Vespa unpack why creators beat third-party ads every time on the Snarketing Podcast.
By Matt Wurst
Published
From the The Snarketing Podcast community. The marketing and advertising ecosystem is ripe for disruption. But co-hosts Valerie Vespa and Matt Wurst aren't going to do that.
Posted in Latest Clips. Presented by PointSymmetry, the podcast welcomes special guests -- a veritable "who's who" of celebrated executives, creatives, leaders & friends -- whose combination of snark and smarts makes every episode a must-listen. Or at least a should-listen.
4 views
0 likes