Everyone wants to tell you AI just optimized their entire campaign while they slept.
Everyone wants to tell you AI just optimized their entire campaign while they slept. Amit Sharan, SVP Marketing at Tatari, calls the bluff on creative and points to where AI is actually earning its keep: media buying. AI doesn't carry the instincts of a twenty-year media buyer, so Tatari built that experience in as a skill, generating outcome-based plans across linear and streaming in seconds, with nothing locked inside a black box. Matt Wurst and Valerie Vespa separate the hype from what's real.
By Matt Wurst
Published
From the The Snarketing Podcast community. The marketing and advertising ecosystem is ripe for disruption. But co-hosts Valerie Vespa and Matt Wurst aren't going to do that.
Posted in Latest Clips. Presented by PointSymmetry, the podcast welcomes special guests -- a veritable "who's who" of celebrated executives, creatives, leaders & friends -- whose combination of snark and smarts makes every episode a must-listen. Or at least a should-listen.
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