If you're the first marketing hire, here's the part the LinkedIn complaint posts leave out: it's on…
If you're the first marketing hire, here's the part the LinkedIn complaint posts leave out: it's on you to teach the founder and CEO what marketing actually does. Amit Sharan, SVP Marketing at Tatari, learned it firsthand pitching a brand refresh to an executive team that had never fielded a creative question in their lives. "Didn't we hire you for this?" Yes, and explaining why it matters is the job. Matt Wurst and Valerie Vespa get the advice every early-stage marketer needs to hear.
By Matt Wurst
Published
From the The Snarketing Podcast community. The marketing and advertising ecosystem is ripe for disruption. But co-hosts Valerie Vespa and Matt Wurst aren't going to do that.
Posted in Latest Clips. Presented by PointSymmetry, the podcast welcomes special guests -- a veritable "who's who" of celebrated executives, creatives, leaders & friends -- whose combination of snark and smarts makes every episode a must-listen. Or at least a should-listen.
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